Integrated Marketing Communication (IMC)
The American Marketing Association (AMA) defines integrated marketing
communications (IMC) as the "planning process designed to assure
that all brand contacts received by a customer or prospect for a product,
service, or organization are relevant to that person and consistent over
time."
Simply, IMC attempts to unify all pieces of marketing
communications, including, advertising, public relations, direct marketing,
social media and sales promotion. It is designed to create messaging that
is consistent across all channels.
Why IMC?
IMC focuses on the customer. It is both efficient and
cost-effective for brands and organizations. The IMC approach leverages all
marketing and communications pieces, and harnesses the power each provides to
ensure brands’ customers receive consistent, relevant and powerful messages.
http://www.stephenzoeller.com/integrated-marketing-communications/
A quality strategy making use of the right technology,
tools, and resources is the key component to achieving your goals.
As previously stated, integrating your brand’s marketing
communications can be beneficial. This communication strategy continues to
increase its value as time goes on. In the past, many companies didn’t feel the
need to link all of their forms of communication into an integrated marketing
strategy. However, because there is so much media clutter in the present day,
it’s more important than ever to include integrated marketing communication
into your brand’s marketing strategy. This is not limited to online media. Any
marketing tool from your brand’s logo, to your social media pages, as well as press releases your company publishes need to be integrated to form one cohesive brand image.
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