Trigger 4
Posti is in big trouble. People are
frustrated with the fading service and ever-increasing prices. Especially on
the Internet people are getting pretty mean towards Posti. Trolls are having a
field day with memes and Posti is fast becoming a laughing stock.
You have been hired by Posti as an independent Brand Advisor to help them with their failing social media presence. No easy task, I can ensure you. You start by logging into Facebook to review Posti’s last ten posts.
https://www.facebook.com/Posti/
You have been hired by Posti as an independent Brand Advisor to help them with their failing social media presence. No easy task, I can ensure you. You start by logging into Facebook to review Posti’s last ten posts.
https://www.facebook.com/Posti/
How to communicate the brand through
storytelling and social media?
1 What is a brand story and what makes a good brand story?
2 What is storytelling and how does it affect people?
3 What is the role of community management in brand building and how to engage customers?
4 Analyse or design a brand story for a chosen company.
5 How could the chosen company build the brand in social media?
1 What is a brand story and what makes a good brand story?
2 What is storytelling and how does it affect people?
3 What is the role of community management in brand building and how to engage customers?
4 Analyse or design a brand story for a chosen company.
5 How could the chosen company build the brand in social media?
1 What is a brand story?
“A brand story is more than a narrative. The story
goes beyond the copy on your website, the text in a brochure, or the
presentation used to pitch to investors. Your story isn’t just what you tell
people. It’s what they believe about you based on the signals your brand sends.
The story is a complete picture made up of facts, feelings, and
interpretations, which means that part of your story isn’t even told by you.
Kissmetrics Blog
1
What makes a god brand story?
·
The Power of Stories to
Create Trust
·
The story should be
simple
·
The story shapes your
reason for existence
·
The story must connect
with your customers
·
Customers should buy
a part of the story, not just a product
·
Get other people to
tell your story
2 What is storytelling and how does it affect people?
In fact
it’s estimated that as much as 65 per cent of all human interactions
take the form of social storytelling (i.e. gossip). And where there are
stories, there is greater potential for empathy and discovery. As Rutledge puts
it: “When you listen to stories and understand them, you experience the exact
same brain pattern as the person telling the story.”
Videos (Powerful storytelling)
Adidas
3 What is the role of community management in brand
building and how to engage customers?
- Gather support of fans and customers
- Provide support
- Increase awareness of new and existing products
- Source valuable information about your target customer
- Gather feedback on new ideas or existing products
4
Analyse or design a brand story for a chosen company.
5
How could the chosen company build the brand in social
media?
·
Blogs
·
Bloggers
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