1 What is the brand identity vs brand
image?
All the components related to a product, service, company, or
person is “brand identity.” Some of these items are the name, logo, tone, tagline,
typeface, and shape that create an appeal. Brand identity is a separate
category from brand image.
Brand identity is the message the consumer receives from the
product, person, or thing. The brand identity will connect product
recognition.
2 Compare
different brand identity models.
3 How is the visual identity based on the brand identity?
4 Analyze the brand identity of a chosen
company with a suitable model.
Tui.fi
5 Analyze (or design) the visual identity of a chosen
company.
Tv, radio, ads social media
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