1 Compare
the brand strategies and architectures of different companies. How and why are
they different?
Volvo-
Safety,
Carlsberg-
friends, “Carlsberg is to overhaul its marketing strategy, in a bid to
emphasise its heritage and add a greater sense of "essence" to the
brand to appeal to a new generation of drinkers.”
Koskenkorva- “Craft and provenance are
strong, growing trends among spirits consumers in the US market. The pure,
genuine and delicious Koskenkorva Vodka meets this trend perfectly. We are
excited to complement our distinctive spirits portfolio with this ‘vodka from a
village’”, says Steven
Brecher, President at Infinium Spirits.
Superbowl-
Jonny
walker- Rich Blend of Design and Progress
2 What brand architecture models do
companies you know use?
3 Which brand architectures are good for
different products and services?
4 Analysethe brand strategy and architecture of a chosen company. VOLVO
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