tiistai 27. helmikuuta 2018

PBL 2


1 What is the brand identity vs brand image?

All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tonetagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.

Brand identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition. 


2 Compare different brand identity models.







3 How is the visual identity based on the brand identity?


4 Analyze the brand identity of a chosen company with a suitable model.

Tui.fi

5 Analyze (or design) the visual identity of a chosen company.

Tv, radio, ads social media



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